I stumbled onto the Laid Back Launch in August 2019.
I hosted my first in-person event in June.
The event was a lot of fun but it was extremely stressful to sell tickets.
When my feet his the stage on Day 1, I was tens of thousands of dollars in debt to the hotel, restaurants, and vendors.
Leading up to the event I tried everything to sell tickets. Challenges. Summits. Podcasts. Content marketing. Networking.
Nothing really worked. 6 months of stress and pain to get 37 people in the room.
Luckily, the event went well and we ended the weekend in the black, but I knew there had to be an easier way to sell my new program, The FAM.
I had a vision for a membership community where online entrepreneurs could get support with funnels, ads and emails so they could sell more courses, coaching and memberships.
But I knew I had to find a better solution.
So after a few carefully engineered social posts and a handful of emails to my small list...
No long runway...
I welcomed 27 new buyers into my membership.
Not only did I generate almost $6,000 in pre-launch revenue...
18 of those 27 are still customers to this day.
And do you know what happy customers do? They buy other stuff. And they tell their friends.
That's when I realized the power of the Laid Back Launch.
A year later I watched in silent frustration as my wife, Christy's, event production business was shuttered due to the pandemic.
We felt helpless as she canceled or postponed every single event on the calendar.
After the fog had cleared she decided to put her event-production expertise into an online course.
She was skeptical as we mapped out the Laid Back Launch Plan for her course.
"Don't build anything" I insisted. "Post <this> on this day and <this> on this day and see what happens..."
Her skepticism was well-deserved. She had no followers. No fans. No subscribers.
But when the doors closed on her laid back launch she welcomed 20 new customers at $100 apiece.
Isn't that awesome?
Social posts + a Google Doc + a PayPal link and she had 20 buyers.
That's why I'm so excited about this process.
It gives you momentum when you have buyers.
It gives you confidence and clarity in your idea before you actually make anything.
And when you get share-worthy results for your customers you get testimonials.
This is the exact process I teach in the Laid Back Launch Workshop.